Cover That Book™                                           Bestselling Book Cover System 

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What Authors Are Saying:


   
"Thanks to this system, my book cover, which has
 helped sell over 125,000 copies of my book, was the best investment I ever made.
It got me on the cover of USA Today and in The New York Times.  Many people buy the book based on the title alone.
My book cover has also
catapulted my speaking career!”

-Patrick Snow, bestselling author of Creating Your Own Destiny: How to Get Exactly What YOU Want Out of Life





"This program helped me attract powerful testimonials from more than twenty bestselling authors and business leaders, including Brian Tracy. The tools and templates eliminated unnecessary bottlenecks, costly mistakes, and revisions. Thank you for sharing your expertise!”

Laura Cardone,
President of Profits With Purpose, Inc., author of Motivation at Work: Transform Your Business
in 6 Extraordinary Steps

 

“I didn't know the Los Angeles Times picked up my story, but right after the article was published, my book's Amazon sales rank shot up to 22,000. That seems high for a book that isn't even released yet! I also sent a media kit with just the book cover to a major book distributor. I got a call back from the senior vice-president. They are going to market my book. This was a big piece of the puzzle for me--getting picked up by a major distributor. The Cover That Book process made all
that possible.”

-Joe Ganem, PhD
author of The Two Headed Quarter: How to See Through Deceptive Numbers and Save Money on Everything You Buy

 

“The 13 tips for coming up with bestselling titles and subtitles alone are worth far more than you'll invest in this program. For a first-time author, Cover That Book is THE resource you can count on to help you avoid costly mistakes. For veteran authors it's a great checklist to help you stay on course with all the details, and there are lots
of details."
 
- Anne Nelson, author of Find Your Joy Zone: How to See What Makes You Happy and Love What Makes You Real

“I wrote 40,000 words in my book, telling people how to make their small businesses amazing. You just helped me find the 11 words that are making people want to
buy it!”

- Peter Wallin, author of In Pursuit of Business: Sell More, Grow, Earn More, Live More

 

"Cover That Book is a great overview of what is involved in creating a book cover, which is surprisingly complex, requiring many different professional skills. The CD clarifies the what, how, and when of making it all happen.”

Barbara Bouchet, author of Executive Presence & Impact: Ignite the Power of YOU





“I loved this information. It was invaluable in demystifying the vendor process and timelines. Note, I didn't self-publish, but went with a traditional publisher. Still, Cover that Book gave me much-needed insight into the whole publishing process.”

Rosemary Hossenlopp,
author of Step into Your Future: A Businesswoman's Path to Profits 
 

What publishing experts say:
Including Dan Poynter, John Kremer, Tom Antion, and others. More Testimonials>

 

Join the Top 1% of Authors.
Use the book cover secrets of
today's bestsellers on your book!

Recommended by ... Dan Poynter ... John Kremer ... Tom Antion,
and other publishing experts. More Testimonials >
                                    

Why timing makes the difference | What results can I expect? | What will I learn?

What does Cover That Book contain? | Bonuses & Free Coaching Session

Why do authors featured in The New York Times, USA Today, and on The Today Show rely on this method to create covers for their books?

Simple—these principles and techniques have been proven to produce book covers that get noticed and create a desire for your message, before your book ever hits the streets. Cover That Book is the only system on the market to outline exactly why your book cover is so important to your book and your business, when to start the cover process and why, and how to do it with complete confidence and ease. It is so effective that one leading New York publicist--the PR powerhouse behind Suze Ormon, Malcolm Gladwell, Tom Brokaw, and many others--says, "I highly recommend Cover That Book as the way to give your cover the best possible start." It has been hailed by information marketing gurus as "the secret weapon you need to sell any book or product online, even long before it's finished."

Based on nearly two decades of developing bestselling book covers for entrepreneurs and professionals worldwide, the Cover that Book process was first made available to the general public by its creators in 2005. Since then, authors and publishers using this method to create their book covers report success after success, including Amazon sales rank shooting up to 22,000 for a book before it is even released.

There are over 148,000 new books published in the U.S. alone every year.  Your book has to stand out and create a unique brand for you. That process begins with your book cover. Starting this cover process while you are still working on your book gives you the flexibility to build that brand into the cover and into your message at the same time. Starting your book cover early also gives you unparalleled opportunities to get noticed, build a loyal following, grow your expert status, get other people excited about what you have to offer, attract profitable partners, pre-sell your book, and more. Cover That Book shows you how.

Why timing makes the difference: Learn what can happen when you start your cover early

"Unfortunately, for most authors and publishers the book cover becomes an afterthought, and the outside of the book does not sell the inside," says Dan Poynter, bestselling author of The Self-Publishing Manual, in the Introduction to Cover That Book™. In fact, many books with enormous potential fail because of common misconceptions about book covers. Most popular approaches to creating book covers fail to take into account the tremendous marketing power of the book cover. Covers are created as a final production step rather than as the critical first step in the branding and marketing process. Research on book sales immediately reveals the most basic book marketing fact: The success of your book depends on promoting it before it is finished. Your book cover is at the very center of that effort.

The Cover That Book process was developed by four leading book cover specialists who develop covers for authors and publishers across a range of topics and industries worldwide, from business, law, and medicine, to parenting, natural health, and spiritual wellness. These are individuals using their books to increase their client base, consulting and speaking fees, industry recognition, and brand visibility. What is behind their success? The techniques, tips, and tools in Cover That Book, proven to be the most effective, step-by-step process in the world for creating book covers that sell books and build your business, in many cases while the book itself is being completed.

Producing an ebook or information product? The same Cover That Book process applies to packaging and marketing any digital product as well.

What results can I expect?

Cover That Book gives you the information and tools you need to be in the top 1% of publishing authors in just 2 hours.

Authors and publishers already using Cover That Book get the help they need with the entire book cover process and those areas where they need special help. One author used the section on how to get endorsements to immediately approach and get endorsements from more than 20 bestselling authors and experts, including Brian Tracy. Others rely on this process to nail down bestselling titles and subtitles. Others report greater ease and confidence in hiring a book cover designer. All report a sense of relief in finally knowing exactly what to do and in what order. And, all report saving time and money by avoiding common pitfalls of the book cover process.

If you have studied the book publishing process, you already know how overwhelming and time-consuming it can be. Cover That Book dramatically reduces that learning curve. In just two hours you learn everything you need to successfully navigate the book cover process from experts who create bestselling book covers every day. They not just tell you what to do, but also why and how. You learn all the book cover secrets they share, and what they do, to help their clients around the world take their reputations, credibility, and their income to the next level.

How much would you pay for the ability to do the exact same thing in record time with total peace of mind? And, how will you use the time and money you save? If you're like most bestselling authors, you will create a powerful online presence, develop profitable joint ventures, contact individuals and organizations that will hire you as a consultant, get booked as a popular speaker on your topic, and become known by the media as the expert resource in your field. 

Using Cover That Book, you can easily realize a return on your investment within a matter of days.

Many Cover That Book authors and publishers indicate that their books and products easily sell themselves, because of the cover. And, for the small, one-time investment, they now have the credibility they need to create profitable new opportunities.  Their books and products are paving the way to success for them. Cover That Book has a proven track record of increasing the success potential of any book cover, for even first-time authors, in as little as 2 hours.

What will I learn here that I won't learn anywhere else?

Again, Cover That Book is the only system on the market to outline exactly why your book cover is so important to your book and your business, when to start the cover process and why, and how to do it with complete confidence and ease. And, you learn these book cover secrets from four leading cover specialists who develop bestselling book covers every day for a wide range of experts, entrepreneurs, and professionals worldwide.  This process also eliminate inefficiencies, saves you money, and increases your speed of getting to market, so that you can be promoting your book, your brand, and your expertise--and accepting orders for your book--even before your book is officially released.

No serious author should invest in any book publishing method that lists the book cover at the end of the publishing process or that promotes cover design without first addressing the initial branding process and copywriting steps.

There are several objectives one must understand to optimize the book cover process:

A) Ideally, you should start the book cover while you are writing your book or as soon as you get an idea for a book.
You do not have to finalize your cover until your manuscript is complete and it is time to go to print. But having each of the essential front and back cover components in place allows you to use your book cover to market and accept pre-orders for your book and to get endorsements. You still have the flexibility to make final adjustments to the cover, like adding endorsements, before the book goes to print.

B) Decide if your book will be competing in an existing market or breaking ground to establish a new category or niche market
This will make all the difference in how you write and design your cover to  create a unique and compelling brand. To start, think about what differentiates you and your message from similar books already on the market—what’s unique about your ideas, perspective, approach, process, focus, experience, background, etc. In other words, why you and not someone else or some other book?

C) Determine your market positioning to create highly targeted back cover sales copy.
Who is your target market, your reader and your buyer, and how will you market to each? What do they already know and what are you bringing them that's new? Answering these and other questions about your target market is essential to creating powerful back cover copy. Having the back cover copy to work from then makes it possible to promote your book sooner, create a desire for your message, and generate early sales.  It also provides focus as you complete your manuscript. Because your back cover copy tells readers and buyers what the book will do for them, you can complete your book to deliver on that promise.

What Does Cover That Book Contain?

Cover That Book guides each learner through a series of progressively sequenced discussions, with steps for understanding your target market, creating a bestselling title and subtitle, deciding on a series brand, developing back cover positioning and sales copy, overseeing book cover design, handling production details, and more. This represents the first time that advanced book cover strategies have been translated into a compressed, all-in-one learning course.

Unlike other learning programs, you will experience this process in a conversational, round-table coaching format, as taught by two leading book cover copywriting experts and two leading book cover design experts. You will be exposed to the same strategies and techniques they have developed and refined by consulting with and creating bestselling book covers for an international client base of authors, experts, and publishers for nearly 20 years.

The Complete Cover That Book Double-CD System Includes:

CD 1:
  -Introduction: Dan Poynter
  -Meet the 4 Book Cover Experts
  -22 Frequently Asked Questions
  -How to Use Your Book Cover to Build Your Business
  -Who to Include on Your Publishing Team
  -Target Audience: Who They Are, How to Reach Them
  -The Front Cover
  -Deciding on a Single Book or Book Series
  -13 Bestselling Book Title Strategies
  -Subtitle Techniques
  -Bestselling Book Cover Design
  -Soft Cover vs. Hard Cover Formatting
  -Using Your Photo
  -Back Cover Sales Copy: 10 Critical Elements

CD 2:
  -The Back Cover: continued
  -Headline Pointers
  -Bullet Points that Make the Sale
  -Getting and Using Endorsements
  -Importance of Back Cover Design
  -Your Bio: What to Include and Leave Out
  -ISBNs and Bar Codes
  -Photo and Other Credits: Who and Where
  -How Not to Look Self-Published!
  -More Back Cover Insider Secrets
  -Printing Decisions: Traditional vs. Print-On-Demand
  -5 Unexpected Advantages of POD Covers
  -More Book Cover Design Tips and Techniques
  -Book Cover Timeline: What to Do When
  -How to Make Timing "Overlaps" Work for You
  -How Early to Start Your Cover and Why
  -How to Plan for Success
  -4 Reasons to Create a Book Cover "Dream Team"
  -Reminder: Download the Cover That Book Samples,
   Checklists, Template, and Timeline
 

Starting the book cover process means you have a lot of questions. Cover That Book addresses and answers each of these questions, including:

-What are the specific steps involved in producing a book cover and how long does it take?

-Which comes first, cover writing or cover design?

-Should my book be a stand-alone book or a series of books?

-How do I make sure my title and subtitle are the best they can be?

-How important are endorsements and how do I get them?

-What else can I do while I'm still writing my book?

By participating in this comprehensive, “standing room only” program, you will learn never-before-released insider secrets of the book cover writing and design process, including:

-What exactly goes on the your book cover and why

-What your target audience most wants you to know about them

-13 ways to quickly brainstorm a bestselling title and subtitle that captures the real message of your book

-What you should know about book cover design to avoid the red flags that make you look unprofessional

-How to create "buy-me-now" back cover sales copy in 350 words or less

- When to use illustration and when straight text will give your book cover more power

-How to design a brand-boosting super series to expand your audience and your income potential

- How subtle details about your target audience should influence the look and feel of your cover

-How to get endorsements from bestselling authors and experts, even when you don’t know them or have an “in”

-How to answer the two critical questions about how and where you will sell your book

- How to avoid making common, costly mistakes that will make your book virtually unsellable.

- Making sense of ISBNs, EANs, and bar codes

- Understanding the benefits of both traditional printing and digital print-on-demand and how they affect your book marketing and sales

- How long it takes to create a bestselling book cover and who should be on your "Dream Team"

Order by Midnight, and receive the following 3 Bonuses:

- Free 20-minute Coaching Session: Get the personal, one-on-one, hands-on help you need with any aspect of your book cover.

- Audio: The Ultimate Book Cover Makeover--How to Transform Your Book or Product Cover into Your Most Profitable Marketing Tool. Includes 22 actual book and info product covers. 90 minutes.

-Ebook: From Back Cover to Bestseller--How to Write "Buy-Me-Now" Back Cover Sales Copy. A fully expanded, step-by-step guide. 17 pages.

Order now and join the top 1% of authors in just 2 hours!               100% BETTER-THAN-MONEY BACK GUARANTEE You keep the bonuses! Free 20-minute Coaching Session when you order by midnight. FREE SHIPPING Or call to place your order: 1-888-634-4120

Copyright 2008.  Write To Your Market, Inc.  All rights reserved.